our 6-step
HIBRED approach
We help people-centric leaders understand the why behind employee behavior. We look at the big picture – a mix of what motivates people at work (their inner experience) and the environment they work in (social, cultural, and physical factors). This deep dive gives us valuable insights that can be used to create targeted internal communication strategies that achieve your company's workforce goals.
1. reimagine the problem
It's pretty straightforward (well, almost!)
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We start by getting clear on the business challenge you're facing. Is it high turnover? Low productivity? Maybe your sales team needs a boost? Once we understand the problem, we get creative. We turn it into a story, a narrative from your employees' perspective. This might feel like a big shift – instead of focusing just on the numbers, you'll see things through your team's eyes. You'll understand how they experience the brand, the culture, and their daily work.
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2. assess the cost
We don't just look at the numbers, though. We also consider how the challenge is impacting your team. Are they stressed? Disengaged? This can affect morale and even cost the company money through things like high turnover. By understanding these human factors, you can develop solutions that address the root cause of the problem, not just the symptoms. And don't worry, we'll keep things clear and engaging throughout the process!
3. compile the data
We don't just rely on surveys and reports. We want to get the real story, so we skip the scripts and head straight to the source – your team. We call it "going deep" because we immerse ourselves in their world, observing how they work and understanding their experiences. This can feel less structured, but it helps us challenge assumptions and uncover hidden biases that might be holding your team back. You'll see things from a whole new perspective, just like getting your hands dirty in the business!
4. uncover the patterns & create the key insights
Our assessment process delves deep into the layers of an organization's culture, like embarking on a treasure hunt for hidden insights! We have a curious motto: "What are we missing?" With this mindset, we revisit the data, looking for discrepancies between the company's perspective and the employees' sentiments. This reveals patterns that may have gone unnoticed. With these patterns in focus, we collaborate with the business team to uncover the root causes of the challenge, much like unraveling a captivating mystery!
5. build the business impact
From insights to action! We turn our findings into dynamic initiatives by partnering with business leaders. Together, we embark on a creative journey to discover innovative solutions for those persistent business challenges. But there's more – we wear our detective hats and crunch the numbers. We ensure that the cost of implementing these solutions doesn't exceed the problem itself. It's like crafting a winning recipe that's both cost-effective and impactful!
6. enjoy the results
Get ready to smile, because our grand finale is all about showcasing the incredible impact our solutions have on that precious bottom line! It's a high-five moment when we reveal the cultural and monetary boost these strategies bring to the organization. Together with our clients, the HIBRED journey becomes a tale of how addressing those employee-related challenges with internal marketing magic reshapes the company both on the inside and out. And wait, we're not done yet – we even use our cost-benefit calculator to weigh the investment against the solution's remarkable results!
